A brief history of Ballantines whiskey | Business Marketing ...

Thought to be a rich and tasteful scotch ballantines whiskey has got a place of its own in the globe of fine whiskies. Ballantines whiskey is the ideal whiskey that fits the contemporary lifestyle and its rich flavors endear it to several others. This excellent drink boasts even more compared to 50 single malt flavors. The malts from Miltonduff and Glenburgie make this balanced drink truly innovative whiskey mash.

Ballantines has got a history that dates back to the year 1827 as soon as a farmers son named George Ballantine begun a small grocery store in Edinburgh. He often promote select range of whiskies from his store. His customers was sophisticated and famous.

In the year 1865 George made a decision to expand his business and handed over the running of the store to his eldest son and focused all his attention in opening and running a much larger establishment in Glasgow. This is where he planned to focus primarily on wines and spirits. Among his customers were part of the British royal family. He formulated and test with several blends and once that met with success he roped in his younger son George Junior into the company. The store was now generally known as George Ballantine and Sons Ltd. His enterprise grew continuously and he soon added a stockroom and began exporting scotch whiskey.

George Ballantine retired from active business in 1881 and died 10 years later. In the mean time his son George junior continued the family tradition before eventually taking a buy out offer from Barclay and McKinlay. The new owners use the old name and cashed in on the remarkable goodwill and loyal customer base. They even launched developing Ballantine?s as a brand. As the brand name grew there was a need for additional resources as now the globe was their market and that is why in the year 1937 Hiram Walker Gooderham & Worts a Canadian Distilling firm acquired the business. The first thing that the new owners did was buy a distillery at Miltonduff, close to Elgin and license it to Ballantine?s.

It was also in the same year, 1937 that the company obtained the Grant of Heraldic Arms and was known as ?incorporation noble on the Noblesse of Scotland?. To this day the heraldic arms decorate the grant and appear on every bottle of Ballantine?s scotch whiskey.

Today ballantines whiskey is a perfectly established global brand with instant client recall. The range comprises of four distinct products Ballantine?s Finest, Gold seal, 30 Year old, and 17 Year old website.

Presently the firm has got maturing warehouses at Dumbuck in the vicinity of Dumbarton, Willowyard close to Beith in Ayrshire.
Now Ballantine?s whiskey has got one of the most advanced blending and bottling units at Kilmalid and is considered to be one of the finest in Europe. In the year 1988 this company became a part of the Allied Domecq Spirits and Wine conglomerate. A really global brand its reputation and purchaser base continues to grow gradually.

Source: http://juanamun.holdonhosting.net/a-brief-history-of-ballantines-whiskey/

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